We’re often attracted to investing in new things, but not in maintaining existing things. Consider how sustainable your product is likely to be before you build it. This means realistically thinking about the ongoing cost of maintaining the service and how the money will be generated to do this. Knowing how much a service is likely to cost in time and money upfront is a good start. A service might not run forever, so part of sustainability is about understanding when services need to change or be decommissioned, either because they’ve done their job, or because they are no longer doing it well.
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Progressively model of the development milestones in a social tech product or service.