Build the right thing in the right way

These design principles help charities build better digital services.

See the 10 Principles

To help you navigate the principles in context, we’ve put together some scenarios that we’ve crowdsourced through talking to people in the sector.

I’m a Charity

For example, a charity employee or trustee on the board of a charity’s board of directors.

See the scenarios

I’m a funder

Which means I contribute money to, or control the flow of money to a charity.

See the scenarios

The 10 Principles

10 design principles to help charities build better digital services:

See the 10 Principles

Our team has witnessed first-hand what can be gained by putting users at the forefront of any design process - particularly in digital, and we have made great strides in adopting this approach across our organisation.

Charné Tromp-Ahmed, Digital Community Manager at YBI

Organisations using these principles:

  • Alexandra Rose Charity's logo
  • Alzheimer's Society's logo
  • Breast Cancer Care's logo
  • Cranfield Trust's logo
  • Innovation Unboxed's logo
  • Think Social Tech's logo
  • NCVO's logo
  • Super Being Labs' logo
  • Reach Volunteering's logo
  • Small Charities Coalition logo
  • NPC logo
  • Reason Digital's logo