I’m deciding whether to fund a charity to develop a digital product or service
Sometimes funding digital products or services can feel challenging if it’s not an area you already know about. These principles are drawn from years of experience of both grant-makers funding digital services, and charities delivering them. So the principles can help you effectively assess whether an application is following a good digital development process.
Use our funder checklist to understand the extent to which a charity has a good process and team in place.
At an early stage in their process, principles that are particularly important are:
Start with your users, and keep them involved. It’s important that the charity have started by researching their intended service users. That way you can be sure that the charity fully understands their user group and their needs.
Understand what’s out there already. Before a charity builds anything it’s important that they look outside their organisation. This avoids duplication, and means they can build on what already exists.
Build the right team. The right team, with the right mix of technical skills and subject expertise are key to successful delivery.
Use the checklist below to see if the charity is working to each principle.
Your checklist
Start with user needs, and keep them involved
Does the charity show evidence of research directly with their user group to understand their needs? For example through 1-1 interviews with users, or undertaking shadowing or contextual research?
Do they have a plan to continue to engage with their intended service users over time, such as talking about conducting usability studies?
Things you might have:
User needs based on user research
Personas
Jobs to be done
A research plan for ongoing usability testing
Tools you can use:
User needs – the Government Digital Service has great guidance on identifying and writing up user needs
Personas – there’s lot of guidance on the web, this is a helpful overview on Personas
Jobs-to-be-done – this Harvard Business Review article a is useful introductory article, more practitioner-focused information can be found on these dedicated sites jtbd.info and jobstobedone.org
Usability testing – Nielsen Norman group have many good resources like this introduction, Steve Krugg has published two very helpful introductory books
Contextual inquiry, or shadowing – there’s a good introduction here
Form software such as Typeform or Google Forms can be helpful for signing up users for research and gathering short bits of information
Has the charity shown evidence that they have looked both inside and outside of their sector, in the UK and abroad, to identify services that are trying to do something similar? Have they identified how their service is different to these?
Has the charity shown evidence that they’ve looked both inside and outside of my sector, in the UK and abroad, to identify services that are using a similar process or technology? Are they building with this, or have given a good reason why they need to build something new?
Things you might have:
Market scan, competitor analysis or map of other services out there already doing something similar
A business canvas showing how their product or service differs from what’s out there
Tools you can use:
Alidade can help create a plan for finding technology tools that suit a social change project
Charity Catalogue helps nonprofits easily and quickly discover the best online tools and resources
Nesta’s DIY Toolkit has been designed for development practitioners to invent, adopt or adapt ideas that can deliver better results
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