If you haven’t started building your product or service yet, you’re in the right place! These principles are like a checklist you need to follow to ensure that you’re doing things right.
We’ve picked three principles that are particularly important at this early stage.
Start with your users, and keep them involved. It’s important that you’ve started by researching your users’ needs. That way you can be sure that you fully understand their and their situation before designing your product or service.
Understand what’s out there already. Before you build anything it’s important to look outside your organisation, this means you can avoid duplication, and build on what already exists.
Build the Right team. The right team, with the right mix of technical skills and subject expertise are key to successful delivery.
Use the checklist below to see how you’re working to each principle.
Start with user needs, and keep them involved
I have researched directly with my user group to understand their needs from their perspective. This means understanding their behaviours, attitudes and needs. For example, I’ve conducted semi-structured interviews with users or undertaken or contextual research
I have a plan to continue to engage with my intended service users over time, such as conducting usability studies
Things you might have:
User needs based on user research
Jobs to be done
A research plan for ongoing usability testing
Tools you can use:
User needs – the Government Digital Service has great guidance on identifying and writing up user needs
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